![]() At the end of the day, racism and prejudice affect everything and of course, this visual career of mine is no different. Add in accounts that make you feel strong, inspired, and beautiful- no matter your background. Shouldn’t brands want that as well? If you’ve ever complained about your feed looking the same, it’s time for an Instagram audit. And I’ve always been a firm believer that diversity allows you to reach more people aka higher financial ROI. It never makes sense to me to exclude black women from the conversation. You’d be surprised what just a follow, like or share could do. Exposing yourself to more diverse creators allows you to observe and support people from all walks of life. ![]() In addition to the systemic racism that plagues our community, the average moments of prejudice are born from ignorance. And no, it’s not diversity for diversity’s sake (though that’s what a few extremists would have you believe.) The result can allow Black women a fair shot and a seat at a table for the conversations that help shape the beauty standards of the young, impressionable world. Advocating for black women particularly is a crucial step in the betterment of this space. I previously shared about how we can make strides for more inclusion in media here. We have a LONG way to go, but I’m hopeful for the future of influencer marketing. And these are just a few examples that are committed to inclusivity within the space. Social media apps like Instagram and TikTok are working to highlight and foster Black talent to ensure we all get equal opportunities against a questionable algorithm. Initiatives such as Pull Up for Change or The 15% Pledgework with brands to put more Black leadership in their boardrooms and retail shelf space. However, in the year 2023, it seems like black content creators are finally getting more shine.Īfter a historic surge in 2020 due to the Black Lives Matter movement, brands are hoping to do their part in creating a more equitable world. ![]() Even recently, makeup giants like Tarte struggle with adding dark-skinned black women to their lineups. Heck, every time there’s a new influencer trip or ad campaign it seems to be just as triggering. But perhaps because of the rise of social media apps and the visibility it provides to marginalized communities, we continue to discuss it every year like clockwork. The discussions surrounding race in the media aren’t new. The most-read posts on my blog are about the conversations surrounding diversity and inclusion within the influencer industry. (This post has been updated for 2023) Black Women Deserve More When It Comes to Influencer Marketing
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